Can you educate and lead?

Position Purpose: Mentor and train cosmetology students regarding overall performance to assure the highest level of education. Provide technical support to the cosmetology students to ensure a well-trained and motivated student.

Description of Duties: Work in partnership with Director of Education and Technical Director of Cosmetology to:

• Ensure Aveda technical standards are consistently used by all students.
• Identify processes for clinic floor to enhance the student and guest experience and productivity.
• Provide on-going recognition, support, and motivation for cosmetology students.
• Coach students to meet service and retail goals utilizing Aveda time management methods.
• Address student challenges in an effective and timely manner.
• Continuously work at creating and nurturing strong working relationships between teams.
• Project a professional image at all times to internal and external clients.
• Comply with The Aveda Institute Los Angeles instructor code of conduct guidelines.
• Perform other duties as assigned.

If you are an individual who enjoys leading, educating and nurturing team members to work independently with limited supervision, please apply. Submit an application with resume and salary history to: jobs@avedainstitutelosangeles.com or fax to 310.209.6000. No phone calls please.

The physical demands and work environment characteristics described here are representative of this that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform these essential functions.

Physical Demands:
While performing the duties on this job; team member is required to walk, stand, sit, use hands to handle objects, reach with hands and arms, balance, stoop, talk and hear. The team member may occasionally lift and/or move up to 15 lbs.

Work Environment:
While performing the duties of this job, the team member is exposed to a noise level that ranges from minimal to moderate.

Minimum Requirements

• High School Diploma Valid cosmetology license
• Must maintain current instructors license
• Minimum of two years continuous cosmetology experience in a salon
• Demonstrated ability to thrive in fast-paced environment
• Willing to work flexible schedule; including nights and weekends
• Able to attend weekend continuing-education classes
• Excellent interpersonal and communication skills
• Strong commitment to customer service excellence
• Commitment to company mission and vision

Marketing Outreach Coordinator

Position Purpose: Assist marketing director, marketing design coordinator, and leaders in implementing marketing campaigns for recruiting guests and promoting services. Maintain a high level of service by working with the salon spa manager, guest service and guest care teams to communicate promotions to guests who call the Institute.

Description of Duties - The duties noted below are considered to be essential job functions for one of the following reasons: performance of duty is why the job exists, failure to perform the duty may have serious consequences, limited number of employees available to perform duty, or the duty requires special skills.

60% of time is spent executing day-to-day marketing initiatives for the Institute to local businesses, potential guests, and at events.

30% of time is spent identifying marketing opportunities for the Institute’s business

10% of time is spent managing various aspects of social media for the Institute

Marketing

• Benchmarks
  • 300 new guests per week
  • 12 services per student per week
  • 80% booked on a daily basis
  • 60% Guest Retention
  • 1 new business employee discount program per month
• Partner with Director of Education and the Director of Marketing to develop and execute new client recruitment and retention strategies.  This includes, but is not limited to:
  • Weekly and Quarterly Specials
  • In The Moment Campaigns (ITP)
  • Business Discount Partnerships
• In The Moment Campaigns (ITP)
  • Identify, create and execute “In the Moment” promotions by reviewing the open appointments in Millennium and assessing service needs for the day/week to meet Institute benchmarks
• Identify, secure then maintain business/school discount partnership programs including, but are not limited to:
  • UCLA
  • All Chamber of Commerce businesses
• Tips for a Cause Partnerships
  • Work with local business and organizations to establish partnerships for program
  • Maintain existing partnerships by communicating with organizations on a regular basis and including them on relevant events
• Establish awareness of the services at the Institute to local businesses by attending events such as:
  • UCLA Employee Appreciation events, UCLA and Westwood Community Events, Chamber of Commerce events, etc.
• Create and maintain relationships with outside media sources. Serve as primary point of contact for each media account representative. This includes, but is not limited to:
  • Radio
  • Advertising; paper, billboards, magazines, etc.
  • Television; local news stations
• Develop and execute social site marketing strategies by pulling analytical reports on a weekly basis and adjusting campaigns accordingly based on results and campaign effectiveness.
• Maintain all social networking and review sites (ex: Twitter, Facebook, Yelp, etc.) by updating the sites with information regarding Institute events, media coverage, etc. This includes, but is not limited to:
  • Create an interesting and engaging weekly blog posts for the Institute website.
  • Partner with instructors and Professional Development team to identify new student bloggers for cosmetology
• Promote Institute events to all networks including press and discount partnership contacts by personal invite.  The events include, but are not limited to:
  • Beauty for the Earth
  • Earth Jam
  • Beauty For A Cure
  • Holiday Experience Night
• Earth Month
  • Promote Earth Month activities by traveling in community to ask for donations for silent art auction and live auction, as well as maintaining a great partnership with previous donators to ensure future contributions
• Brand Ambassador Program
  • Recruit and train students from local colleges and universities to become a Brand Ambassador
  • Oversee and facilitate activities of Brand Ambassadors to ensure they are promoting Institute specials, events, etc.
• Review each page of the Institute website on a daily basis and communicate any changes needed to website developer.
• Create and print in-house signs and student documents, such as diplomas, signs and awards
• Improve guest retention by sending out e-blast coupons to current guests including, but not limited to:
  • “We Miss You” coupons
  • Providing coupons to guests who complete surveys
• Incorporate leadership’s long term vision, strategic business priorities and key insights into new marketing and public relations initiatives

Operations

• Partner with director of marketing to help manage quarterly marketing budget
• Track all promotions, including social site, print ad, discount partnerships and ITM promotions. This includes, but is not limited to:
  • Communicate new client acquisition and client retention promotion details with entire Institute and Support Center teams. This includes notifying team members of new coupon codes or ad codes to ensure proper tracking

• Run reports weekly to determine effectiveness and profitability of current campaigns. Communicating any concerns or changes to the marketing director.
• Submit weekly marketing tracker and relevant reports to director of marketing.
• Create and track email marketing to existing guests through Demand Force and Millennium
• Upload UNIFOCUS data for weekly surveys and communicate results to the Institute team
• Maintain relationship with Aveda Corporation by meeting with the Salon Development Partner on a monthly basis to review upcoming promotions for products, ordering challenges, etc
• Create, print and/or distribute all retail event collateral
• Troubleshoot and remedy Millennium software, Demand Force software and copier/printer challenges
• Communicate with IT contact when computer, phone, security system and server challenges arise

Minimum Requirements

• Bachelor’s Degree in Marketing, Public Relations, or related field.
• Maintain a valid California Driver’s License
• Maintain State required vehicle insurance
• Strong working knowledge of Microsoft Word and Excel required. Knowledge of Adobe Creative Suite preferred.
• Self-directed and resourceful with the ability to handle multiple, simultaneous tasks with exhibited follow-through and initiative
• Willing to work a flexible schedule, including evenings and weekends
• Excellent interpersonal and communication skills; articulate in English; polished phone and interpersonal skills
• Demonstrated ability to work under strict deadlines
• Must be interested in the growth and the conduct of a socially responsible business; Commitment to company mission and vision
• Ability to make and implement decisions
• Ability to maintain a high level of confidentiality
• Eagerness to learn and grow in position
• Strong commitment to support Company mission and goals

The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Physical Demands:
While performing the duties of this job, the team member is required to walk; stand; sit; use hands to handle objects; reach with hands and arms; balance, stoop, talk and hear. The team member must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include vision and ability to read documents.

Some unpacking and packing of materials such as files is required.

Work Environment:
While performing the duties of this job, the team member is exposed to a noise level that is usually minimal to moderate.

Direction Received:

• Director of Marketing
• Salon Spa Manager

Direction Given:

• n/a

Travel Requirements:

• Must be able to travel occasionally for events, meetings, etc.

• Interaction with team members from the Institute Support Center and outside vendors.

Responsibility:

• Significant interaction with team members, students and guests.

Guest Care Coordinator

Position Purpose: Maintain a high level of service by working with Institute leadership as well as guest service and guest care teams to provide a quality experience to guests who visit the Institute for services, purchase product, tours, etc.

Description of Duties: The duties noted below are considered to be essential job functions for one of the following reasons:  performance of duty is why the job exists, failure to perform the duty may have serious consequences, limited number of employees available to perform duty, or the duty requires special skills.

70% of time is spent educating guests and students on product knowledge, service specials and pre-booking appointments

20% of time is spent providing AVEDA rituals to Institute guests and prospective students

10% of time is spent on special projects

Competencies: Everyone in the organization must display these competencies.

• Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring Institute policies and all regulatory requirements
• Guest Focus: Striving for high guest satisfaction, going out of our way to be helpful and pleasant, making it as easy as possible on the student rather than our department or the Institute
• Communication: Balancing listening and talking, speaking and writing clearly and accurately, influencing others, keeping others informed
• Collegiality: Being helpful, respectful, approachable and team oriented, building strong working relationships and a positive work environment
• Initiative: Taking ownership of our work, doing what is needed without being asked, following through
• Efficiency: Planning ahead, managing time well, being on time, being cost conscious, thinking of better ways to do things
• Coach-ability: Being receptive to feedback, willing to learn, embracing continuous improvement
• People management (for those with direct reports): Setting clear expectations, reviewing progress, providing feedback and guidance, holding people accountable

• Assist with special event programs
  • Encourage participation from team members, guests and students in all Institute events
  • Follow and help implement all Brand visual presentation standards and guidelines
• Serve as a role model to students
  • Present and reinforce a professional appearance and maintain Company’s appearance and dress code standard at all times
  • Assist team with ensuring sufficient inventory at all times
• Assist with the receipt, transfer, and shipment of merchandise in a timely and accurate manner
• Communicate inventory shortage challenges and incidents to the Institute Director Guest Care Team Lead
• Assist in accurate physical inventory count as required
• Identify and communicate merchandise assortment opportunities and issues to Institute Director and Guest Care Team Lead
• Ensure that all waste materials are recycled in a proper fashion as dictated by local laws and Company guidelines
• Interface effectively and collaborate with peers and management to successfully meet shifting needs
• Create a sense of urgency; motivate self and team to accomplish objectives
• Actively participate in meetings, training and conference calls
• Help maintain a cohesive, cooperative work environment through team building and motivation
• Actively participant in Institute incentive programs on a regular basis
• Notify Salon Spa Manager when computer, phone, security system and server challenges arise
• Support the Institute’s leadership team in the execution of special events for the promotion of new launches
• Work closely with the Institute’s leadership team to support educational objectives and mission
• Maintain a high level of professionalism with students, team members and guests
• Contribute in maintaining a cohesive, cooperative work environment through team building and motivation
• Maintain all safety and security standards and identify and communicate potential problem issues/challenges
• Participate on conference calls and attend meetings as required
• Actively participate in Institute events (ex. Beauty for the Earth, Earth Jam, Experience Night, Career Fairs, Quarterly Celebrations, etc.)
• Perform other duties as assigned and/or required