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The aveda institute of Los Angeles offers a unique learning environment in cosmetology through hands-on, real-world experience. aveda, located in westwood, california, inspires students to exceed expectation and seek lifelong learning beyond the traditional classroom. Aveda promotes the concept that education encompasses more than learning basic technical skills. Our cosmetology curriculum is specifically designed to prepare beauty school students for the state licensing examination and allow them to learn the technical, personal and business skills necessary to work in a professional salon environment.

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Category Archives: Blog

Aveda Institute Los Angeles
Blog

Aveda How To: Rare Bloom Crown Braid

This spring, we want you to get inspired by Aveda’s Rare Bloom Spring 2015 limited-edition collection. Rare Bloom perfectly portrays both the creativity and beauty that is found throughout Mother Nature. These inspirations helped create the earth-toned makeup, Bohemian-inspired hair, and beautiful tones of blonde that is the season’s collection.

Braids are a staple when it comes to spring. The look of the Rare Bloom Crown Braid created by Allen Ruiz, Aveda Global Artistic Director of Hair Styling, is a whimsical updo that will compliment every face shape and can easily transition from day to night.

Here’s how to get the look:

1. Prep hair by emulsifying Aveda Control Paste between your hands and stroke evenly over the hair for control and grip.

2.  Part hair on a diagonal starting at the right front and ending at the nape at the left back; clip sections loosely in place to keep hair out of the way as you work.

3. Starting on one section, braid hair loosely starting in the front and working toward the nape of the neck. Feed the braid only from the crown, not from the sections nearer the braid. This is what creates the wreath-like shaping.

4. Stop adding to the braid when you reach the nape of the neck. Continue braiding until you reach the ends then secure with an elastic band.

5. Repeat this process on the opposite side.

6. Now you have two lovely braids; to create an ethereal organic texture, take a braid firmly in your hands and gently spread sections, massaging the braids with the fingers to create a loosened look. Emulsify 2 drops of Aveda Dry Remedy Daily Moisturizing Oil in hands and finish massaging the braids for a touch of healthy shine; stop when desire shape is achieved.

7. Now loop one braid up and secure with pins; repeat on the other side.

8. Finish with Aveda Air Control for a light hold that preserves the style but still allows for wispy movement.

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Aveda Institute Los Angeles
Blog

Aveda Wins Behind the Chair Stylist Choice Award

Amongst a crowd of more than 4,000 salon professional luminaries and influencers, Aveda Global Creative Director Antoinette Beenders accepted the Behind the Chair Stylist Choice Award of Favorite Prestige Products Company on behalf of Aveda, during this weekend’s 15th Annual Stylist Choice Awards ceremony held at the Arie Crown Theater in Chicago, Illinois!

This marks the third year in a row Aveda has won this exclusive honor that is voted on by the world’s hair care professionals, students and aficionados. With a sold-out crowd at the theater in Chicago, Behind the Chair also broadcasted the ceremony through Behindthechair.com and its Facebook page to hundreds of thousands of fans.

The Stylist Choice Awards honors salon professional colorists, companies and salons nationwide to showcase the artistry behind hairdressing.

“We are very proud to win this award for the third year in a row,” said Beenders on Sunday night. “We are a prestige beauty company and strive to be prestige in everything we do. It means the world to us that our peers voted for us in this category.”

Aveda colorists, stylists and educators have many reasons why they love Aveda, from its mission and commitment to the environment to setting the trends of the season during fashion weeks in New York City, Paris and London; and of course to the high-performance products powered by botanicals.  Aveda is honored to share this award with the whole of the Aveda network.

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Aveda Institute Los Angeles
Blog

Aveda Institute Los Angeles Presents Beauty for the Earth

aila-bfe-social-2015At the Aveda Institute Los Angeles, we’re gearing up for one of our favorite events of the year, Beauty for the Earth! Our annual Beauty for the Earth event is a day of free services to help support our Earth Month season partner, Surfrider Foundation!

All day long, our students provide complimentary express haircuts, facials, makeup applications, polish changes and stress relieving treatments to all of our amazing customers! All donations received on the day of the event go to Surfrider Foundation, specifically to support clean water initiatives.

Over the past 30 years, the Surfrider Foundation has evolved into one of the largest non-profit grassroots organizations dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network.

Stop in to the Aveda Institute Los Angeles between 10am and 9pm on Wednesday, April 8th to receive a complimentary service and to help us reach this year’s fundraising goal!

 

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Aveda Institute Los Angeles
Also posted in Student Blog

Aveda Institute Los Angeles Hosts Spring Career Fair

Two weeks ago we hosted a successful spring career fair for our students at the Aveda Institute Los Angeles! Salons and spas from across the region came to interview and discuss possible job opportunities with our amazing students after graduation!

We had a total of 17 different salons and beauty professionals that attended the career fair. Our clinic floor was busy and buzzing with both students and professionals networking! This year, we made some changes to the format of our career fair to serve our students better.

We added an option for students to inform potential employers of where they wanted to work, if they were willing to relocate and what areas of expertise they studied and developed while in school. This addition was well received by both Aveda Institute Los Angeles students and the salon professionals who loved the insight it provided.

To prep our students for the career fair, we also hosted a career fair workshop. During the workshop, Aveda Institute Los Angeles educators highlighted interview etiquette and attire, ways to strengthen and prepare a resume and lastly, how to build and present a professional portfolio.

The feedback we received after the career fair from the salon owners was amazing! They felt like the career fair was a great opportunity to meet future stylists and learn about their skills and career aspirations. Lastly, we are so proud and excited to announce that many of our students walked away with job interviews and some with job offers!

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Aveda Institute Los Angeles
Blog

Aveda at Paris Fashion Week: Haider Ackermann

Paris-Lead-Image-3-10-15-693x388International Aveda Pros converged this past weekend in Paris to work backstage at the Haider Ackermann Fall/Winter 2015 showing for Paris Fashion Week!

The devil was in the details for the collection presented by Haider Ackermann, which showcased intricate stitching of colorful threads sewn throughout each garment forming a collection that was lady-like while edgy and urban. Wanting to play off these details, Aveda Guest Artist, Kamo, created a punk rock style complete with threaded needlework in the hair.

“This woman is a party girl who has no problem rocking day-after hair from a long night of carousing,” Kamo said. “She isn’t yet hardened by the scene. She still has soft and romantic sensibilities about her.”

Backstage Aveda Pros, including Bea Watson, Global Educator, Hair Styling; Bastian Casaretto, Artistic Director; and Steven Laudat, Aveda Educator, France assisted in creating Kamo’s vision.

Here’s how to recreate the look at home:

Step 1: Set a styling foundation by misting Aveda Pure Abundance Style-Prep throughout the hair.

Step 2: Taking a generous amount of Aveda Phomollient Styling Foam in hands, warm up the product in palms and then distribute throughout the hair, being sure to cover each strand.

Step 3: Blow dry hair using the hands to help add volume and texture.

Step 4: Let hair lie with no visible part and mold around face; begin to add dimension with a crimping iron by clamping small sections of hair 2-3 inches apart throughout the head.

Step 5: Start crafting a punk style with the hands, intermittently using Aveda Air Control Hair Spray to hold the created shapes.

Step 6: Once the shape is achieved, take small sections of hair on the right side and weave strands with thread going upwards creating haphazard braid-like patterns; repeat on the other side.

Step 7: Set the look with a final spritz of Aveda Control Force Firm Hold Hair Spray.

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