Hold strong winter warriors, because spring is just a mere 3 weeks away! With spring bringing a mix of warmer winds and sunnier days, we’re ready to start brightening up our makeup and skincare routine.
This year’s limited edition spring makeup collection, Rare Bloom, was inspired by the unspeakable beauty of the plains originally settled by pioneers. “Sometimes it’s not just about the latest trend – it’s about taking a cue from the natural beauty around you,” explains Aveda Global Creative Director Antoinette Beenders. “The prairie couldn’t have been a more perfect place to shoot this collection, blooming with all kinds of interesting wildflowers and buzzing with bees, butterflies and dragonflies.”
The 2015 collection reflects the magnificence and vibrancy of the natural shades found in the prairie landscape. “It’s soft and natural with vibrant wildflower pops of color,” Beenders says. The full color palette of the Rare Bloom makeup collection effortlessly pairs the seemingly contradictory shades of the Prairie’s earth tones with the vibrant hues of its flowers and sky for a magnetic and beautiful effect.
The limited-edition Rare Bloom makeup collection is now available at the Aveda Institute Los Angeles! Pop in and pick up these gorgeous colors before they are gone!