At the 8th Annual Supima Design Competition fashion show during Paris Fashion Week, the cotton brand showed off looks from students of top design schools around the United States, while Aveda Guest Artist Jon Reyman styled hair for the models.
The annual Supima Design Competition was created to give exposure to emerging talent and was modeled after the competition in the 50’s that launched the careers of Yves St. Laurent and Karl Lagerfeld.
Seven of America’s top design schools (AAU, FIDM, FIT, Kent State, Pratt BF+DA, RISD, SCAD) select one finalist from among their graduating seniors. Each finalist is asked to create a collection of women’s eveningwear gowns from premium Supima denims, knits, corduroys, twills, and shirting.
Inspired by the unique pairing of cotton-made evening wear, Aveda Guest Artist Jon Reyman created a youthful and wearable style.
“This flower petal-shaped knot is fanned out for an edgy, but refined look,” Reyman says. “Showing in the heart of Paris, I wanted the hair to be high-fashion and fun.”
Here’s how to get the look at home:
1) Allow hair to hang naturally. Spray your entire head with Aveda Thickening Tonic for added fullness.
2) Blow dry the hair back, focusing on the root.
3) Pull hair into a high, tight ponytail and secure with an elastic.
4) Taking the middle of the ponytail, slightly twist and pull hair over the base of the pony to create a knot, making sure to leave the ends out. Secure with hairpins.
5) Finish with a light mist of Aveda Air Control Hair Spray.