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The aveda institute of Los Angeles offers a unique learning environment in cosmetology through hands-on, real-world experience. aveda, located in westwood, california, inspires students to exceed expectation and seek lifelong learning beyond the traditional classroom. Aveda promotes the concept that education encompasses more than learning basic technical skills. Our cosmetology curriculum is specifically designed to prepare beauty school students for the state licensing examination and allow them to learn the technical, personal and business skills necessary to work in a professional salon environment.

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Category Archives: Blog

Aveda Institute Los Angeles
Blog

Spring Blossoms with Aveda’s Rare Bloom Makeup Collection

twophotos-copyHold strong winter warriors, because spring is just a mere 3 weeks away! With spring bringing a mix of warmer winds and sunnier days, we’re ready to start brightening up our makeup and skincare routine.

This year’s limited edition spring makeup collection, Rare Bloom, was inspired by the unspeakable beauty of the plains originally settled by pioneers. “Sometimes it’s not just about the latest trend – it’s about taking a cue from the natural beauty around you,” explains Aveda Global Creative Director Antoinette Beenders. “The prairie couldn’t have been a more perfect place to shoot this collection, blooming with all kinds of interesting wildflowers and buzzing with bees, butterflies and dragonflies.”

The 2015 collection reflects the magnificence and vibrancy of the natural shades found in the prairie landscape. “It’s soft and natural with vibrant wildflower pops of color,” Beenders says. The full color palette of the Rare Bloom makeup collection effortlessly pairs the seemingly contradictory shades of the Prairie’s earth tones with the vibrant hues of its flowers and sky for a magnetic and beautiful effect.

The limited-edition Rare Bloom makeup collection is now available at the Aveda Institute Los Angeles! Pop in and pick up these gorgeous colors before they are gone!

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Aveda Institute Los Angeles
Blog

Aveda How to: Novis City Girl Look

MG_0551-462x693Designer Jordana Warmflash’s inspiration for the Fall/Winter 2015 collection came from the shapes, patterns and use of color in displayed in the famed Henri Matisse’s Cut-Outs. In the late 1940s, Henri Matisse turned almost exclusively to cut paper and scissors, introducing a radically new form of art that came to be called a cut-out.

Matisse would cut painted sheets into forms of varying shapes and sizes which he then arranged into lively compositions, playing with color and contrast.

To complement the bright clothes, textures and patterns, Aveda Guest Artist, Frank Rizzieri, created wearable tousled waves, perfect for a city girl’s afternoon at the museum.

Here are Frank’s 7 easy steps for creating the Novis Cool City Girl look:

1) Start with clean hair, and blow-dry with a round brush.

2) Once hair is halfway dry, mist Aveda Pure Abundance Style Prep from roots to ends for added volume and grip.

3) Finish drying hair in sections with a round brush for a slightly rounded straight style. Once hair is dry, apply Pure Abundance Hair Potion for added body and texture.

4) Comb through hair with a wide tooth comb and create an uneven center part, letting the hair fall naturally.

5)  Focusing on the top layer of hair, build in bends by using a 1.75″ and .75″ double-barrel iron, intermittently wrapping sections of hair around the larger barrel through to the smaller barrel, leaving 1 – 2″ straight to the ends.

6) Emulsify 5 drops of Aveda Dry Remedy Daily Moisturizing Oil and gently tousle hair for added sheen.

7) To finish, set with a light mist of Aveda Air Control Hair Spray.

 

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Aveda Institute Los Angeles
Blog

Aveda How to: Nomad Naadam Makeup

Aveda’s Allen Ruiz, Aveda Global Artistic Director for Hair Styling, and Janell Geason, Aveda Global Artistic Director for Makeup created the full beauty look for the collection of Naadam Fall/Winter 2015 at NY Fashion Week.

The look included a wrapped ponytail and bold, beautiful brows to showcase the daring style of today’s modern nomad.

Naadam’s goal is to responsibly source and produce knitwear with the intent to preserve and extend the values of nomadic living. “The modern nomad is always on the go. She doesn’t want to spend too much time in front of the mirror, but she wants to look effortlessly chic,” Ruiz says.

How to get the makeup look:

1) On freshly washed skin, apply Aveda Inner Light Concealer where needed; set concealer with Inner Light Mineral Loose Powder.

2) For the eyes, create a matte lid and brow bone by applying the lightest shade of Aveda Petal Essence Eye Color Trio in Golden Jasper from lash line to brow.

3) Groom brows slightly by brushing up and over, but still allowing them to look a bit unkempt.

4) Apply the darkest shade of Petal Essence Eye Color Trio in Golden Jasper to the brows using a spoolie brush so the brows are filled-in, but don’t look perfectly done.

5) Shape cheeks with Aveda Petal Essence Face Accents in Rose Blossom for a flushed effect.

6) Dab lips lightly with Aveda Nourish-Mint Sheer Mineral Lip Color in Sheer Peony.

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Aveda Institute Los Angeles
Blog

Aveda How to: the Perfect Kiss

av_A3Y3_185Pucker up and get ready to give your sweet Valentine a kiss because we’re dedicating today’s blog to the perfectly pouty, #AvedaKiss!

To create the perfect #AvedaKiss, we’ve enlisted the help of Janell Geason, Aveda Global Artistic Director for Makeup, who’s all about bold and beautiful lips to honor the season of love.

Bonus: this tutorial uses products from our new limited-edition Spring 2015 Makeup Collection, Rare Bloom, featuring gorgeous shades of pinks and orange, that practically scream spring!

Here, Janell shares how to achieve full and flirty #AvedaKiss lips:

1: Prep lips with Aveda Nourish-Mint Renewing Lip Treatment.

Pro Tip: To help prevent feathering from fine lines around mouth, apply a small amount of powder around the mouth before applying lip liner.

av_A24E_1852: Apply lip liner by following the natural contour of lips. First begin on the inside of the outer corner of top lip, working toward the center of the lip; repeat on the other side of the mouth. Create the ‘m’ at the center of the top lip.

Begin the bottom lip at the inside of the outer corner, working toward the center of the lip; repeat on the other side of the mouth. Finish by filling in the entire mouth.

Pro Tip: Clean up edges with a pointy cotton swab or a dab of concealer on a small brush.

3: Apply lip color following the natural contour of the lips. Start in the center of the lops and blend towards the lip lines. Fill in the entire mouth.av_A45P_185

Pro Tips: for greater control when shaping lips, use Aveda Environmental Retractable Lip Brush for applying lip color. For added longevity, blot with tissue and reapply. For added fullness, apply a dab of lip gloss in the center of the lips.

 

 

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Aveda Institute Los Angeles
Blog

Aveda How to: Stella McCartney Pre-Fall Ponytail

In January, it was all about clean and fresh ponytails at the Stella McCartney pre-fall 2015 presentation held at James Burden mansion in New York City. Healthy, lush pony-tails were styled and fastened by Aveda Global Creative Director, Antoinette Beenders, who created the looks as a complement to McCartney’s collection that encompassed old-world styles in modern silhouettes and fabrics.

Beenders created the beautiful and simple style by first prepping the hair to look gorgeous and healthy before styling it into an easy, low-laying pony-tail. “Stella wanted beautiful, squeaky clean hair to complement her collection,” said Beenders.

How to get the look:

1) Mist towel-dried hair with Aveda Pure Abundance Style Prep in small sections.

2) With a fine-tooth comb, blow dry hair back and away from the face.

3) Taking top sections of the hair, clip hair to the sides to focus attention to the under layers of hair. With a 1 inch curling iron, loosely curl the under layers of hair, half way to the head. Pull and twist curls to create natural looking waves and set with a light mist of Aveda Air Control Hair Spray.

4) Gather hair in a loose ponytail at the nape and secure tight with an elastic that matches your hair color.

5) Emulsify 5 drops of Aveda Dry Remedy Daily Moisturizing Oil in the palms of your hand. Then, gently muss up the ends of the pony-tail and top of the hair for a naturally messy appearance that shows the dimension of the hair’s shine.

6) Set the look with Aveda Air Control Hair Spray.

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