Aveda Institute Los Angeles Mission:
To inspire and educate our students, our team and our guests about beauty, fashion, wellness and nature. The Aveda Institute Los Angeles is committed to fostering an environment of respect and trust in order to allow students to express their individuality and creativity. We at the Aveda Institute Los Angeles are committed to creating the highest quality learning environment, through passion for creativity, respect for each other and care for our community. By supporting our students in this manner, we enable them to provide service that exceeds our guests’ expectations.
“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” – Horst Rechelbacher, Founder
About Aveda Products
Powered by revolutionary plant science- leaf and root, petal, seed and stem- earth’s living apothecary contains compounds that help transform and renew skin. Aveda isolates, measures, blends and tests these powerful agents using groundbreaking scientific processes. Delivering potent new benefits with pioneering technology like Aveda bio-energy capture documenting the energetic potential of key ingredients. Reinforcing what the ancients knew with clinical and sensory testing that prove nature’s power. Promising purity with revolutionary protocols like the soil to bottle traceability system for skin care from the heart of science nature work
Aveda all but began the organic trend in hair care twenty-plus years ago, and today Aveda is increasing its use of certified organics avoiding petrochemicals. Aveda’s much-loved shampoos & conditioners wake the senses with rosemary mint or create calm with complex natural aromas that turn a shower into a transporting sensory experience. Better feelings are possible, because only Aveda hair care has pure-fume Aromaology for the rest of you. Plant aromas that change your mood as you change your hair.
Transforming the bath, shower or even the morning shave. Aveda pure plant Aromaology changes how guests look and feel with therapeutic essences developed and used at Aveda salons and spas around the world. Aveda taps into the power and abundance of healing places- the Himalayas, the Caribbean- to purify and refresh, bringing skin, body and mood into balance. Aveda knows: nature has answers. Restorative benefits that testing bears out. Supported by world spa traditions that recognize touch as treatment. Putting the guest on a path to greater well-being.
Plants are chemists by nature, musicians at heart – striking the chords of our deepest emotions with distinctive aroma signatures. The art and science of aromaology is the pioneering vision – and heart – of aveda. Aveda’s aromas are therapeutic, pure and subtle. They evoke the zen sensibility of a Japanese tea garden. Form follows function: in every breath a connection to daily balance of body, mind and heart.
Nature wears it first, vibrant color — or subtle. Silky smooth textures and aromas as unique as one’s own chemistry. Before Aveda makeup cares for a guest’s cheeks, eyes and lips, it cares for nature, vegetable and algae anti-oxidants, fruits, and nut-butter conditioners, rainforest pigments, aromatic waxes impact. Packaging is no exception, now with the highest possible post-consumer content and natural flax resin. Each an expression of respect for color, for the human spirit and for the Earth.
The Aveda men collection is tailored to men’s essential need for high-performance scalp and hair management that’s easy to use. From the way it looks, smells and works, to the way it is merchandised. The Aveda men’s collection delivers an effective and practical solution for male guests. Each product features our exclusive phyto-actice blends to soothe and relieve scalp and hair. Developed by world-renown clinical aromaologists this highly efficacious blend features boswellia. marine algae. plai and tamanu oil – each selected for their calming and soothing properties. Babassu oil adds moisture, condition and shine, and sage extract a highly effective anti-oxidant, helps promote a healthy scalp.